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Free Furnace Promotion is Back!!!

by admin on January 15, 2013

Atchley Air's Free Furnace Promotion is underway.

Dear Friend,
Yes, it’s true. As of January 14th you can save a boatload of money on a super high efficiency heating and cooling system.  Let me explain.

As you can probably imagine, the heating and cooling business is very seasonal. In our neck of the woods, from about the first of April thru the end of July the phone rings a lot and we’ve got more work than we can handle. The same goes for the first month of the winter. Unfortunately for us, by January and February our phone has stopped ringing. In fact, around here we call it the killer part of our season.

This leaves me in a bit of a predicament. I’ve got some great folks that are depending on me to find work for them so they can take care of their families. The last thing I want to do is tell them to stay at home.


I needed to do something that would allow me to fill the slow times for a couple of months. I did something that most of us guys aren’t very good at…I asked for help.

As we approached the end of 2012, I called my manufacturer to see if they could help me put a program together – a program that just might help us keep our folks busy for a couple months until the weather turns. I told them I wanted to offer a special deal to anyone who would replace their air conditioner during my slow season. The response I got from them was….lukewarm.

I can understand it. When the daily high temperature is somewhere just over freezing, there aren’t many people thinking about a new air conditioner. They told me they would love to help, but they just don’t see how I’m going to convince people to replace their a/c in the middle of the winter. I told them if the offer was strong enough that you would listen.


Did you realize that about half of the average home’s energy use is from the furnace and air conditioner? If you’ve got an old heater or a/c, yours could be even higher than 50%! If you are even a little concerned with reducing your utility bills, you’ve got to keep reading.

Along with high utility bills, River Valley residents have also been dealing with some extreme weather, especially during summer months. Of course it’s been several months since we had any triple digit temperatures, but I’m sure you haven’t forgotten what those scorching afternoons felt like. There are thousands of air conditioners across the region that do a great job when it’s 95° outside, but just can’t keep up when it’s 110°. Every year we hear from homeowners who want a bigger air conditioner. Problem is that the bigger a/c is usually only needed for only a few weeks out of the year, and the rest of the time it’s too big.


So how can you get a bigger a/c for the triple digit days, without it being too big for the “normal” days? It’s called multi-stage conditioning, and it’s available in all of our Signature Supreme air conditioners, heat pumps, and gas furnaces. On normal days your heating and cooling system will operate in the first stage. When extreme temperatures hit, your multi-stage system shifts into high gear, providing the additional capacity you need to stay comfortable.

There’s another benefit to these multi-stage units…they are very efficient! Especially when running in the first stage. Not only does a multi-stage unit keep you more comfortable on the extreme days, they also save you money on your utility bills.


I need work during my slow times, and you need multi-stage equipment that will provide better comfort and lower utility bills. Normally this kind of equipment is…how do I say it…expensive.

Let me take you back to the conversation I was having with my manufacturer. I told them I wanted a great deal for my customers when they bought an air conditioner during our slow time. They said they could help a little, but the only items they could significantly discount were the multi-stage air conditioners and heat pumps. AND to get an even bigger discount, I’d have to buy the heater and indoor coil to go along with the multi-stage air conditioner.

The more I thought about, the more sense it made. Our happiest customers are those who replace the heater and the a/c at the same time. The heater and a/c can be perfectly matched. The system will use less electricity because the heaters have high efficiency fans in them. It takes less labor and materials when everything is done at the same time, meaning I can pass those savings along to you. In fact, when I looked at how much we could save you in manufacturer discounts and installation costs, I saw that…


So that’s it. It’s been a few years since we were able to make the free furnace offer, and we’re very excited to bring it back. Let me very quickly go over the details with you.

Our multi-stage air conditioners are available in the following sizes: 2 ton, 3 ton, 4 ton, and 5 ton. When you buy one of these units at our normal every day pricing, along with the matching indoor evaporator coil, we’ll give you one of our Signature Series XS80 furnaces for free. There are some labor and materials that are needed for the installation of the furnace, so we ask that you pay these costs (less than $500) along with the air conditioner and evaporator coil.

We anticipate a lot of people, just like you, jumping at the chance to reduce their utility bills and improve the comfort in their home with our special offer. Don’t miss out.


All discounts from our manufacturer end on February 28, 2013. Additionally, our business will be picking up from folks who are starting to turn their a/c units on in the month of March, so I won’t be desperate to give away the farm just to find work to do. If you delay replacing your old a/c and furnace for too long, you will end up paying much more than if you act quickly.

The upside of waiting until March 1st to do anything is that you won’t feel guilty about getting such a great deal on a fantastic heating and cooling system. Ok, that probably isn’t a real upside, but that’s about as close as you’ll come to finding one.


Just call 479-689-4176 to discuss the options that are available for you (at least until February 28, 2013).  If you decide that you would like the opportunity to take advantage of our reduced pricing, we will come out, measure your home, perform a whole house audit, and determine the proper size furnace and a/c for you and your family.


I’m betting that if I make you an offer that is “irresistible” (at least it should be if you’re a/c is over ten years old) and I cut our profit to the bone, we will accomplish three things:

  1. You will beat the killer extreme weather we’ve been experiencing, and protect yourself against future rising energy costs.
  2. It will cover my rent, utilities, insurance and taxes in the “Killer” months.
  3. I can pay my professional staff of technicians to work instead of making them stay at home right after the holidays.

If I can accomplish these three objectives I can help you beat the weather and utility bills, I will minimize my losses, and the rest of the year can be a winner.


Even after we completely explain the installation there is absolutely no obligation. If you decide you don’t want to take advantage of the spectacular savings – that’s ok. We will even give you a surprise gift worth $142 if your a/c unit is over ten years old, just because you were kind enough to read this letter and give me a chance to solve my problem while helping you to beat the extreme weather and the high utility bills. I want you to think well of Atchley Air even if you don’t buy.


You don’t even have to pay me right away. In fact with your approved credit I can offer you a six month, no interest payment plan. And consider this, if you’ve got a nice tax refund coming, you may be able to pay for the new system without impacting your monthly budget. Actually, because of the reduced utility bills, you may just find you’ve got more spending money left at the end of the month! It’s like “having your cake and eating it too”.


Please call and reserve your appointment today. Here’s why. My “Killer” months end at the start of March, so this offer will end by then. Our business starts to pick up in March, and we’re in full swing by April. Additionally, it really took some arm twisting to get my manufacturer to agree to these discounts for as long as they did. The special discounts from my manufacturer end on February 28th.


  1. Gas and electric rates are going to continue to rise. The best way to reduce the impact is by increasing the efficiency of your a/c and heater.
  2. Summer weather appears to be getting warmer, and many existing a/c units aren’t big enough.
  3. Multi-stage a/c units allow you to have additional cooling for the hottest of days, without being oversized the rest of the year.
  4. There is no obligation if you call, and you get a $142 surprise gift if you’re a/c is over ten years old.
  5. You can buy with no cash with your approved credit.
  6. This offer cannot last long.


If you want to talk more about your options, give us a call right now at 479-689-4176 and we can answer all of your questions or we can take a look at your home to assess how much it will save you to act now.

Buying a new heating and cooling system is a big decision to make, and we would be happy to discuss what your options are and what you can do. You’ve got lots of choices, and we’re here to help you through them.

Thank you for reading this rather long letter. I hope you will profit greatly because of it.


Michael Atchley

P.S. If your heating system is all electric, don’t worry. We will give you the same “Killer” special pricing for electric furnaces too … just be sure to mention when you call that it’s all electric.

P.P.S. Don’t forget, if your a/c is over ten years old a rewarding $142 surprise gift awaits you. And there is no obligation.

P.P.P.S. If you wait until after February 28, 2013, to call, the program will be over and you’ll miss out on the best chance for a high efficiency, multi-stage a/c and heating system.


Due to the significant discounts that are already involved, this offer can not be combined with any other offers or discounts.